Social media marketing for the construction industry
For the last three years we’ve worked exclusively with trade and construction businesses across the UK and Ireland, helping them grow through social media video content and paid advertising.
Now it’s your turn.
Takes 60 seconds. If you qualify, you'll pick a time on my calendar.
Three ways we work with
construction businesses
Not every business needs the same thing. We’ll match you to whichever of these fits where your business actually is — and tell you straight if none of them do.
Brand Awareness
For established operators whose online presence doesn’t reflect the business they’ve actually built. Consistent video and social content around your projects, your sites and your people — so what a client, a contractor or a good hire finds when they look you up matches the name you already have.
- Filmed on your sites and projects
- Edited in your brand style
- Built for standing, not lead volume
The Full Acquisition System
Our core offer, and where most businesses land. We come to you and film the work, build the creative out of it, then run a paid ad strategy designed around your business — your areas, your capacity, the jobs you actually want more of.
- Full shoot day, up to 20 videos
- Campaigns built and tested on three years of trade data
- Every enquiry qualified and followed up
- Tracked from spend in to work won
A basic paid ad setup using creative produced without a shoot day. Fewer moving parts and quicker to get live, for businesses not ready for the full build.
- Creative produced without a shoot day
- Same targeting and tracking
Businesses we’ve helped
transform
These aren’t one-off campaigns. They’re businesses we’ve worked alongside for years, and we’ve been part of everything they’ve built since. Every figure below is monthly recurring revenue: what they were turning over each month before we started, and what they’re doing now.
Figures are specific to these businesses over the period we worked with them. Results depend on your area, capacity, budget and execution.
It’s not the work.
It’s the consistency
You’re already good at the actual job. You’ve got the transformations, the happy customers and the work coming in. The problem is you can’t control when.
You can’t turn it on
Referrals, word of mouth, the odd Instagram post. Nothing wrong with any of it — but you can’t wake up on a Monday and decide you want fifteen more people interested in jobs this week.
Your best work isn’t being seen
You’ve got a portfolio most companies would kill for. It’s just not being put in front of the right homeowners, in your area, in a way that makes them enquire.
Rammed, then nothing
Some months you’re flat out. Then you’re looking four or six weeks ahead wondering where the next batch of work is coming from — and you can’t grow a team on that.
Clients we’ve helped,
on camera
I'm Adam
I've always been obsessed with growth — business, brand and personal. After a Business Management degree and a Master's in Digital Marketing, I realised I didn't want to work for a marketing agency. I wanted to build one.
Working in marketing inside the construction industry, I saw how low the standard was. Most trade businesses were relying on word of mouth or the odd Facebook post, and there was obviously a better way.
AB5 started in my uni bedroom helping local businesses get noticed. It's now a proven system that scales trade and construction companies across the UK and Ireland — through organic video, paid ads, and the systems that turn attention into booked work.
Here's who'll be
helping you
Not a faceless agency. These are the people who'll be on your calls, sat with you, and in your ad account.
We help construction companies win more work
and grow their brand
Using social media video content and paid ads — built, run and followed up by us, not handed over as a to-do list.
We film the work
We come to your site, workshop or showroom and shoot it properly. Up to 20 videos a shoot, scripted in advance and edited in your brand style.
We run the ads
Campaigns built and tested on three years of trade and construction data. Different offers, different angles, a test-and-kill strategy — not three photos and £30 a day.
We tighten up your sales process
Every enquiry gets answered, qualified and followed up before it ever lands with you — so the only people you spend time on are the ones who are serious, with the job, the budget and the timeline already on the page. No more driving out to quote work that was never going to happen.
We track what it made you
Spend in, work won. You get the numbers that matter to the bank, not screenshots of likes and reach.
Content that finally
converts your leads
Your finished work is
your best advertising
Every job is content
Before and afters, the build, the detail, the finish. Every job you complete is another piece of advertising — you’re sat on a library of it and most of it never gets seen.
People buy with their eyes
Someone scrolls, sees a transformation and instantly pictures it at their place. You don’t have to talk anyone into wanting it — you just have to be the one they see.
Real demand, real job value
Strong local demand and serious money behind every enquiry. That combination is why ads pay for themselves faster in the trades than in almost any other industry.
See if we're
a fit
Realistically, we can't work with everyone. Our capacity is limited, and we only take on businesses we genuinely believe we can help.
Answer a few quick questions. If it looks like a good fit, you'll go straight through to our calendar to pick a time.
FAQs
How much does it cost?
It depends on what you need and how fast you want to move — a single-trade business wanting more local enquiries is a different build to a developer running multiple sites. I'll give you real numbers on the call, not a "starting from" figure designed to get you in the door.
How quickly will I see results?
Paid campaigns typically start producing enquiries immediately.
Where do I sign up?
Click the button, answer a few quick questions, and if it looks like we're a good fit we'll have a chat. It's not about affordability — it's about whether we'd actually work well together.
Do you guarantee results?
I won't promise you a number I can't control. What I will say is that if I can't get you a result, you'll struggle to find a marketer who can. Our campaigns cover every platform your customers actually use — social, inbox and phone.
Do you offer payment plans?
Yes. We can look at different payment plans depending on what you need — we'll talk it through on the call.
I'm already flat out. Is this still for me?
Possibly — but the conversation changes. If you're at capacity, the job isn't more leads, it's better ones: bigger jobs, better margins, less time quoting work you don't want. Worth a call either way.
Next month's diary
won't fill itself
Sixty seconds to find out whether we can help. If we can't, I'll tell you straight.